Francis of Malvern

The Project
Overview
Francis of Malvern is a boutique lifestyle store nestled in the Malvern Hills, offering carefully curated gifts, homewares, and accessories. With a strong local following and a beautifully appointed physical store, the Francis team came to us seeking design and digital support to elevate their visual communications and strengthen their online presence.
What We Delivered
• Brochure Design: We designed a refined, image-led brochure that reflects the store’s elegant and curated aesthetic. The layout combines editorial-style photography with clean, understated typography to showcase products, highlight seasonal collections, and reinforce the premium nature of the brand.
• Social Media Support: We developed a suite of on-brand social media templates and visual assets to help the team maintain a cohesive and professional online presence. Content was styled to balance product promotion with lifestyle storytelling, engaging their audience while remaining true to the tone of the brand.
• Graphic Design: From in-store signage to seasonal campaign materials, we provided graphic design support across multiple touchpoints. Each design element was created to complement Francis of Malvern’s timeless visual identity while enhancing customer experience both in-store and online.
Tone & Approach
Sophisticated yet approachable, our design approach was rooted in the brand’s ethos: curated, calming, and considered. All content and visuals were developed to convey quality, charm, and a sense of quiet luxury—appealing to loyal customers and new visitors alike.
Ongoing Support
We continue to support Francis of Malvern with seasonal updates and design assistance as the business evolves. This includes graphics for events, new product ranges, and promotional materials—ensuring a consistent and polished presentation across all customer-facing channels.
The Results
Francis of Malvern now enjoys a cohesive and elevated brand presence that extends from their store to their print and digital communications. The new brochure and graphics have enhanced customer engagement and provided the team with the tools to promote their offering more effectively and beautifully across all platforms.
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